7 Most Popular Makeup Brands Around The World

Published on 04/19/2020

We can all agree that makeup is a magnificent form of art. Nowadays, many people around the world use makeup, which has become an essential part of everyday life that some cannot live without. Not only does makeup make us feel and look more beautiful but in most cases, it helps us enhance our natural beauty. Occasionally choosing the best makeup brand can be a challenge, so that’s why we’re here to help you get an idea about the top makeup brands around the world. So, let’s take a look at the 7 most popular makeup and cosmetic brands.

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7 Most Popular Makeup Brands Around The World


The Maybelline Company was founded in 1915 by a young entrepreneur called Thomas Lyle Williams. He often recognized his younger sister, Mabel applying a combination of coal and Vaseline on her lashes to create and fuller-looking eyelashes. Fun fact, this is what inspired Williams to make mascara using by using the correct chemicals and ingredients. In honor of his sister, Mabel he then named his company after her. Most women are very familiar with Maybelline products as they are affordable, youthful and vibrant. Many of the worlds top models have been the company’s ambassadors such as Adrianna Lima, and Gigi Hadid.

Benefit Cosmetics

Benefit Cosmetics was founded by 2 sisters Jean and Jane Ford. This company is very popular and has more than 2000 stores in 30 countries globally. Their products are considered to be some the best internationally and are made from the best ingredients for long-lasting and natural effects. Benefit launched a ’Brow Bar’ which is specialized in brow shaping. Definitely worth experimenting with their

Two Faced Cosmetics

Two Faced Cosmetics is actually an extension of parent company Estee Lauder. It was co-founded by Jerrod Blandino and Jeremy Johnson. He believes in using the best makeup products to enhances one’s natural beauty,  and works with only the best ingredient to bring out the benefits of applying makeup. They have the finest collection of lip, eye and skin makeup, once you test out their products you’ll understand why they made our top 7 list.

Urban Decay

Founded in 1996, Urban decay is world-famous American cosmetics and makeup brand. It is headquartered in California. It is no surprise why they make the top 10. The products, nail colors, lip, eye, and are mainly targeted at young individuals who are looking to create spunky, bold looks. Another reason to love Urban Decay is that they do not test their products on animals and are cruelty-free. You won’t regret trying any of their brilliant products, and they have several stories in many countries around the world. So check them out!


Started in 1994, Nars Cosmetics is a French cosmetics and skincare company started in 1994 by photographer and makeup-artist Francois Nars. They are famous for multi-use and multi-purpose products. NARS started off very small with only 12 lipsticks, but today they are a multi-million dollar company. Make sure to try one of their amazing products, if you haven’t done so yet.


Founded in 1984, in Toronto by Frank Toskan it is perhaps the worlds most popular makeup and cosmetics company. MAC is a worldwide famous makeup brand, and are considered one of the top three makeup brands globally. If you’re unaware, MAC has around 500 independent stores in many countries around the world and each store has professional makeup artists to help you with their knowledge. Highly recommended, so